Turn Reviews Into Revenue: How TikTok Shop’s Review Coupons Drive Trust and Sales

If you sell on TikTok Shop, you already know: trust = conversion. Nothing earns trust faster than real shoppers showing your product in action. TikTok Shop’s new Review Coupons feature helps you do precisely that by rewarding customers who post reviews with both media (photo or video) and a detailed description.

What Are Review Coupons?

Review Coupons let you offer a coupon to customers who leave a qualifying review, one that includes:

• A photo or video, and
• A written description with substance (not just “good product”)

You decide the coupon value and the minimum spend in Seller Central.

Benefits for sellers

📸 Real reviews, real proof — images/videos + honest text build trust fast.⭐ Boost credibility — quality reviews make your product feel legit.🛒 Convert more — better reviews → higher confidence → more sales.🔁 Grow repeats — social proof brings customers back.

Who Should Use This

• New listings that need quick credibility
• Hero products with strong repeat potential
• Any SKU with high browsing but low conversion (reviews can unblock hesitation)

How to Set It Up (Seller Center)

Log in to Seller Center → Go to Marketing → Promotions → Coupons.3.     Select “Review Coupon.”   

Configure:

• Coupon value (e.g., $5 off or 10% off)
• Minimum spend (if needed)
• Eligible products (single SKUs or collections)
• Start/end dates

5.     Save & launch. Your campaign begins immediately or on the start date you chose.