The goal of e-commerce marketing and advertising is to drive traffic to your website and convert visitors into customers.
Marketing & Advertising
Why Brands Need the Right Image Assets Before Advertising on Google. One of the most common challenges brands face when starting with Google advertising, especially those transitioning from platforms like Amazon to direct-to-consumer, is a lack of ready image assets. Many brands launch Performance Max or Display campaigns with enthusiasm,
Ecom & Marketplace
TikTok Shop has just launched a brand-new marketing benefit campaign, and it’s making waves! For the first time, they’re offering a paid placement package starting at $10,000, paid upfront. But is it worth it for your business? Let’s break down the details so you can decide
Marketing & Advertising
Meta has just rolled out a major update to Advantage Plus campaigns, splitting budgets at the campaign and ad set levels and adding powerful new audience exclusion tools to give you tighter control and better performance 📊✨. To see exactly how these changes work and learn Sam Piliero’s step-by-step strategies,
SOP
At David Ricardo, we start every challenge with Analysis—we dig into the numbers, ask “Why?” and “What if…?”, and map out root causes and creative fixes before anything else. 🤓 This training ensures our team knows exactly how to approach every retail and e‑commerce issue: from crunching click‑through
Marketing & Advertising
Attending Natural Products Expo West 2025 was an incredible experience! It was my second time at the show—my first was back in 2018—and wow, has it grown! The crowds were bigger, the brands more diverse, and the CPG (consumer packaged goods) industry has exploded with innovation. This year,
Marketing & Advertising
For months, Facebook Marketplace and Commerce Manager have been automatically canceling orders. After 1 minute of the order arriving, the order would be canceled and never make it to Shopify. For over four weeks, hundreds of orders got canceled 📆. We opened a support ticket with Facebook support, and after waiting
Marketing & Advertising
Here is the Sunday Update for Amazon Sellers! Amazon emailed all the sellers and agencies about a new refund policy update. Ten minutes after I received the email, I started getting text messages from clients, friends, and business acquaintances. I decided to provide an update to everyone because one of
Marketing & Advertising
The question "Why should I get an A+ Content Page for Amazon?" is frequently asked by friends, businesses, and brands. I usually provide five reasons, which I listed below. 1. Increases conversions rate 2. Communicates a more substantial perceived value 3. Protect page real estate 4. checkoff the
Marketing & Advertising
Advertising expenses can heavily impact a business' budget and may not provide significant returns. The ideal approach would be to pay for advertising only when it results in a sale. TikTok has a solution to this predicament, which they implemented on their Tiktok Shop marketplace called affiliate marketing. The
Marketing & Advertising
The questions I get asked a lot what is Tiktok Shop? TikTok shop is a marketplace similar to Amazon Sellercentral, Ebay, and Walmart marketplace. TikTok Shop is a social commerce platform that allows businesses and creators to sell products directly to TikTok users. This gives TikTok a competitive advantage compared
Marketing & Advertising
Millions of people use Facebook and Instagram daily, and your potential customers are likely there, too. I consult about 3 to 8 companies per month by reviewing their process, setups, and creatives to find opportunities to improve their SOP or sales. I usually come across three types of businesses: * 😁The