Marketing & Advertising
Millions of people use Facebook and Instagram daily, and your potential customers are likely there, too. I consult about 3 to 8 companies per month by reviewing their process, setups, and creatives to find opportunities to improve their SOP or sales. I usually come across three types of businesses: * 😁The
Amazon, Shopify, and Walmart have the potential to be on an episode of Business Wars. The battleground has been identified, and we can now see the three players going after each other's market share. Some of the strategies are very explicit, and some are not. I call this
SOP
A multichannel e-commerce strategy utilizes different retail channels to sell merchandise. The Multichannel planning consists of selling on the following channels direct to consumers, selling on marketplaces, selling to retailers through a dropship model, and selling to retailers that will sell your product in brick-and-mortar stores and online. The four
In 2021 I was hired as an omnichannel advisor by PSK Collective to streamline the target+ Standard operations process (SOP). Since then, I have changed a lot of processes by bringing in new partners and strategies to increase product confidence. The Target+ team has been amazing in providing support during
Ecom & Marketplace
Selling on Walmart Marketplace and Amazon are similar but require a different standard operating process. Both allow third-party sellers to list and sell their products on their platforms. However, there are differences between the two marketplaces regarding the SOPs (Standard Operating Processes) needed to increase sales and win market shares.
SOP
This is Hayim Paices, and I do research in LATAM to better understand shippers and to better understand e-commerce. We've been interviewing small and new shippers in El Salvador and Guatemala to understand their needs better. Three weeks ago, we interviewed 38 new shippers to discover their pain
Mirakl provides e-commerce Shopify sellers access to a network of potential retailers. This can help small e-commerce Shopify sellers expand their customer base and drive more sales without investing too much money on the Omnichannel platform. Mirakl is a software company that provides a cloud-based marketplace platform that allows businesses,
Here comes Veeqo.com, which Amazon acquired in 2022. Shipstation.com now has a very strong competitor. Let's learn a little about Veeqo.com. I provided the CrunchBase link of the acquisition View page Veeqo.com provides software tools that help retailers manage their inventory, orders, and shipping
As we enter 2023, there will be fewer department stores, specialty stores, and mom and pops retail stores. With fewer retail stores in the industry, manufacturers of consumer products are forced to sell directly to consumers to make up for the lost sales. In addition, many retailers went out of
SOP
In online retail, multichannel and omnichannel strategies are also used to describe how businesses interact with customers across different channels. The main difference between the two strategies lies in the integration and consistency across channels. Multichannel online retailers use multiple channels, such as their website, social media platforms, online marketplaces,