How TikTok Shop’s New “Customer” Section Can Help You Drive More Sales

 TikTok Shop has introduced a powerful new “Customer” section designed to help sellers better understand, engage, and grow their customer base. Here’s how this feature can help you boost your sales and maximize your shop’s potential.

🧭 What Is the “Customer” Section?

The “Customer” section is a comprehensive dashboard that gives sellers insights into their buyers and followers. It’s divided into several sub-menus:

Overview: 📊 See customer segments, such as new and repeat customers, and track trends over time. You’ll also find key metrics, such as your shop’s follower count and total repeat purchases (DMV repeat).

Outreach: 📣 Create targeted plans to promote your best-selling products, add coupons, and send messages to existing customers. This helps you re-engage both current and potential buyers. 👇

Segment: 🗂️ Categorize your audience into groups like potential new customers, recent buyers, repeat customers, and frequent shoppers. You can then tailor messaging plans for each segment, similar to successful strategies used on platforms like Amazon.

You can also create custom segments — groups of customers who share similar traits or behaviors — to make your marketing more targeted and effective.

For example, you can build segments such as:

• Demographic segments based on age, gender, or location.
• Behavioral groups like customers who clicked on shoppable videos, added items to their cart

👥 Who Can Access This Page?

• All sellers can view insights and set up follower coupons.
• Sellers with CRM access (SPS ≥ 3.5) can also create CRM campaigns, automated plans, and customer segments directly from this page. 

🆚 Customers Tab vs. Followers Tab

• Customers Tab: 🛒 Focuses on people who have purchased from your shop and analyzes their buying behavior.
• Followers Tab: 👤 Focuses on people who follow your shop, helping you convert them into paying customers.

❓ Do You Need CRM Access? 

No. All sellers can use the page to view insights and set up coupons. CRM access is only required for creating automated plans, campaigns, and customer segments.

🔄 How Often Is the Data Updated?

Data is refreshed daily, allowing you to monitor trends over the last 7 days, 28 days, or a full month.

📈 How Does This Help Grow Your GMV?

The “Customer” section not only shows you what’s working and what’s not, but also recommends strategies to:

• Attract more customers 🧲
• Increase repeat purchases 🔁
• Convert followers into buyers 💸

🌟 Why Is This a Game Changer?

 By combining detailed analytics with actionable outreach tools, TikTok Shop empowers sellers to:

• Identify and target high-value customer segments 🎯
• Launch personalized promotions and campaigns 🎁
• Re-engage lapsed customers and nurture loyal ones 🤝 

This approach mirrors proven tactics from other major e-commerce platforms, giving TikTok sellers a competitive edge in building lasting customer relationships and driving sustained sales growth.

If you have any questions, please let us know in the comments section.