My name is Hayim E Paices, and I have been working in the e-commerce industry for 12+ years.
Many Amazon sellers ask whether to expand into direct-to-consumer (DTC). Typically, this question comes from sellers making between $10,000 and $40,000 per month. For these sellers, the best approach is usually to focus on maximizing Amazon sales first. Once growth occurs on the Amazon plateaus, consider expanding to
Marketing & Advertising
Why Brands Need the Right Image Assets Before Advertising on Google. One of the most common challenges brands face when starting with Google advertising, especially those transitioning from platforms like Amazon to direct-to-consumer, is a lack of ready image assets. Many brands launch Performance Max or Display campaigns with enthusiasm,
Ecom & Marketplace
Hey everyone, I want to share some updates about the TikTok brand registry process. TikTok has made it much easier to submit brand registrations and get them approved compared to a year ago. The Old Process 🕰️ For those new to TikTok shop, the process used to be a headache. You
Ecom & Marketplace
As we approach the important planning phase for Chinese New Year, manufacturers generally suspend production for the holiday. Importers tend to place larger-than-usual orders to prepare for this manufacturing slowdown. I am writing this article to help you secure your Q1 inventory strategy by taking proactive steps now, which can
When it comes to managing your TikTok Shop, many sellers. Whether they’re brands, manufacturers, or businesses with years of experience, they often overlook one crucial detail: keeping the shop updated. Your shop is like your digital storefront; it needs regular attention to stay fresh and appealing. Sometimes, it’s
If you sell on TikTok Shop, you already know: trust = conversion. Nothing earns trust faster than real shoppers showing your product in action. TikTok Shop’s new Review Coupons feature helps you do precisely that by rewarding customers who post reviews with both media (photo or video) and a detailed
Ecom & Marketplace
On September 9, 2025, a vessel named Mississippi at the Port of Long Beach experienced a maritime accident. Over 60 containers fell into the water, causing a major disaster. 📦🌊 Media outlets widely reported the incident, emphasizing its significance. One notable detail was that some of the containers were booked by
Hey there, Amazon sellers! 👋 Big news just dropped: Amazon is shaking up how you organize your product listings. Between September 2, 2025, and November 30, 2025, they’re removing certain variation themes from product templates—especially the ones that are outdated or barely used. If you use parent-child listings (think:
Case Studies
David Ricardo was approached by a Stall Mates who sells feminine hygiene products online. They had just launched on Target+ and were facing a critical issue: tracking numbers were not being pushed into Target+, resulting in canceled orders and lost revenue. To make matters worse, their seller score was dropping
Ecom & Marketplace
We’ve seen firsthand how challenging it can be to collect reviews on Walmart, mainly because the infrastructure hasn’t always been there. But things are changing! In Q3, Walmart has become more flexible in how it collects and syndicates reviews. For example, as shown in the screenshot below, only
Case Studies
Berkland Goods, a seasoned Amazon seller, wanted a seamless way to fulfill TikTok Shop orders using their existing Amazon FBA inventory. In early 2024, they partnered with David Ricardo to achieve full automation with minimal manual intervention. By implementing a multichannel strategy—leveraging Amazon Multi-Channel Fulfillment (MCF) through Shopify—we
Ecom & Marketplace
TikTok Shop has just launched a brand-new marketing benefit campaign, and it’s making waves! For the first time, they’re offering a paid placement package starting at $10,000, paid upfront. But is it worth it for your business? Let’s break down the details so you can decide